Parenting is already hard. Buckling kids in shouldn’t make life harder.

Hi, I’m Dahlia—founder of Buckle Me Baby Coats and mom of three (peep a picture of one of our first tradeshow booths from 2016). Like you, I was just trying to do all the “right” things to keep my kids safe.

Then winter hit.

Suddenly I was standing in parking lots, wrestling coats off my wiggly toddlers so I could strap them safely into their car seats. Cue: the tears (mine and theirs).

So I did what any slightly sleep-deprived, safety-obsessed mom would do—I invented a better coat for all of us.

My mission?

Make winter car seat safety simple, stress-free, and snuggle-approved.

Buckle Me Baby started with award-winning coats—designed to keep your little one warm without the coat-off chaos. But that was just a beginning.

Now Buckle Me Baby is the leader in smart, sanity-saving essentials for on-the-go families: think cozy Blankies with sleeves, leak-stopping Blockerz pajamas, and sleep sacks that keep naps flowing, even on the move.

Because parenting is already a full-time job. Your gear should help, not add to the chaos.

We're here for the tantrums, the blowouts, the car naps, the “where’s their shoe?” mornings.

And we’re proud to help you get out the door just a little easier—and a lot warmer.

Warmly (literally),

Dahlia & the Buckle Me Baby Team